Army of Entrepreneurs: Create an Engaged and Empowered by Jennifer Prosek PDF

By Jennifer Prosek

ISBN-10: 081441673X

ISBN-13: 9780814416730

Think the advantages to be received from a pool of staff who act as if they personal the enterprise: higher motivation, elevated productiveness, and a supercharged wish to be successful. As a tender entrepreneur who became a small PR enterprise right into a hugely winning, overseas communications company, Jennifer Prosek has skilled firsthand the facility of instilling an 'owner's frame of mind' in each worker. In ''Army of Entrepreneurs'', Prosek provides an easy-to-follow motion plan any corporation huge or small can use to construct a crew devoted to producing new enterprise, growing new services and products, and maintaining progress. full of inspiring examples, the booklet exhibits readers the right way to: encourage, teach, and present their staff; supply every body from interns to executives with the abilities and aid they wish; and refresh and evaluation this system through the years for non-stop effects. nice companies usually are not outfitted through a unmarried chief or rainmaker. This booklet indicates the right way to remodel any team right into a profit-generating military and gain the rewards

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* Identifies luck components for enterprises and makes use of genuine examples in their studying buildings

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But many analysts say GM didn’t appear to notice. It just kept pumping out more big, gasguzzling roadsters that had long been its mainstay. It was as if the company was blind to changes in the marketplace. An Army of Entrepreneurs does more than just generate good ideas. It becomes the eyes and ears of the company out in the marketplace. In a firm that is old-fashioned and top down, employees may not speak up when they see their employer veering off track. In an AOE environment, they are encouraged to speak up.

6 Its interviewers watch for ‘‘high-maintenance’’ people. An individual who needs a lot of hand holding and doesn’t step up THINKING ENTREPRENEURIALLY—EVEN IF YOU’RE A BIG COMPANY ͉ 37 and do what needs doing is someone who will not thrive in an entrepreneurial environment. Nor will that individual be a strong contributor. 3 Hiring people who think like entrepreneurs is the first step to having an entrepreneurial spirit become part of your corporate culture. Create internal support systems. Once an entrepreneurial-minded person joins your organization, then what?

A good example is Wilson, who led CJP’s early efforts in digital and social media. While Wilson did great work for his clients, which were primarily tech and professional services companies, he also had another passion—entertainment. A former actor who played a regular character on the Boston University–produced student soap opera Bay State, Wilson also loved theater, movies, music, and popular culture. Just for fun, he made a CJP-centric movie for an offsite meeting. It was a takeoff on horror movies, filled with inside jokes and gentle pokes at people.

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Army of Entrepreneurs: Create an Engaged and Empowered Workforce for Exceptional Business Growth by Jennifer Prosek


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